Tips for writing great posts that increase your site traffic

Lingows Admin • August 15, 2024

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

A couple of people standing on a sidewalk with the words passion led us here written on the ground.
Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about


Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.


Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.


Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

A collage of four pictures of a yellow robot dog.

Helping robots practice skills independently to adapt to unfamiliar environments

By Alex Shipps | MIT CSAIL • August 8, 2024
A new algorithm helps robots practice skills like sweeping and placing objects, potentially helping them improve at important tasks in houses, hospitals, and factories.
A man wearing glasses and a blue shirt is smiling for the camera.

Dimitris Bertsimas named vice provost for open learning

By Sara Feijo | MIT Open Learning • August 8, 2024
Leveraging more than 35 years of experience at MIT, Bertsimas will work with partners across the Institute to transform teaching and learning on and off campus.
Two men are standing next to each other in front of a table with a robot on it.

Precision home robots learn with real-to-sim-to-real

By Rachel Gordon | MIT CSAIL • July 31, 2024
CSAIL researchers introduce a novel approach allowing robots to be trained in simulations of scanned home environments, paving the way for customized household automation accessible to anyone.
A bunch of green thermometer on a pink background.

Method prevents an AI model from being overconfident about wrong answers

By Adam Zewe | MIT News • July 31, 2024
More efficient than other approaches, the “Thermometer” technique could help someone know when they should trust a large language model.
A bunch of dice are flying in the air in a dark room.

Study: When allocating scarce resources with AI, randomization can improve fairness

By Adam Zewe | MIT News • July 24, 2024
Introducing structured randomization into decisions based on machine-learning model predictions can address inherent uncertainties while maintaining efficiency.
A computer generated image of a brain on a motherboard.

MIT researchers advance automated interpretability in AI models

By Rachel Gordon | MIT CSAIL • July 23, 2024
MAIA is a multimodal agent that can iteratively design experiments to better understand various components of AI systems.
A computer generated image of a molecule on a green background

Proton-conducting materials could enable new green energy technologies

By David L. Chandler | MIT News • July 23, 2024
Analysis and materials identified by MIT engineers could lead to more energy-efficient fuel cells, electrolyzers, batteries, or computing devices.
More Posts